The Concrete Craft story.

Concrete Craft  (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.

In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.

What’s it like to be a Franchise Owner?

Concrete Craft is the expert when it comes to stamped concrete, resurfaced concrete, and stained concrete. Our home and commercial services include:

If you've ever wondered how to buy a franchise, it's important to first consider if the business is the right fit for you! Our ideal Franchise Owners are managers, not hands-on operators. You can run the business from your home, then add staff and scale up as you grow. You spend your day overseeing your crew, spending time meeting with customers, marketing to potential customers, and building a reputation in your local community. While your business creates beauty and value for your customers, you’re enjoying a better lifestyle and creating a better future for yourself and your family.

A day in the life.

Meet Mike W. and his family. As a Concrete Craft Franchise Owner, Mike gets to spend more time with his family than when he was traveling for work with his corporate job. His workweek is now family-friendly, with no after hours, holidays, or emergency calls. He works from his home office and uses his sales and management skills to oversee his staff and market to new and existing customers. During the day, he checks in with his staff at worksites in his area, and then knocks off in time to be home for family time, dinner, and homework duty. 

Who are our customers?

Any home or business is a potential customer. Your customers will be upper-income, do-it-for-me home owners who value the unique personalized products you create.

Exclusive territories.

We have designed our territories to guarantee market penetration, but not saturation. We place franchises into an area based on total single-family households—one for every 100,000. Commercial properties are not taken into account, so your actual number of potential customers can be significantly higher!

Territories are delineated by zip code and are exclusive to the Franchise Owners. No other Franchise Owner can do business in your area. If you live in a densely populated city, consider purchasing multiple territories. Additional markets are available, however, all territories are on a first-come basis.